Hyderabad witnessed a spectacular celebration of fashion, lifestyle and enterprise as the Grand Souq e Deccan Expo unfolded in grandeur at Kings Classic Gardens and Kings Crown Convention, Gudimalkapur. The three-day exhibition, regarded as one of the city’s largest lifestyle showcases, opened to an overwhelming response, drawing an impressive turnout on its very first day. 
Blending elegance with entrepreneurial spirit, the expo brought together a curated mix of fashion labels, beauty brands, lifestyle exhibitors and prominent real estate companies under one roof. A specially designed entertainment zone for children added a family-friendly charm, transforming the venue into a vibrant weekend destination.
The inaugural day was marked by the presence of distinguished dignitaries and eminent personalities. Among those who graced the occasion were Chairman of Telangana Minority Commission Mr. Tariq Ahmed Ansari, Congress Spokesperson Mr. Khaleel Ur Rehman, Mr. Abdul Sami, and philanthropist and social activist Ms. Shahana Baig, along with several other notable guests from diverse fields.
The event was spearheaded by Mr. Faheem Ul Haq, a well-known Hyderabadi actor, writer and real estate influencer, in collaboration with Ms. Shazia Saleem, a respected psychologist. Addressing the gathering, the organisers emphasised the extensive planning and seamless coordination behind the expo’s execution. From robust security arrangements to thoughtfully designed stalls and warm hospitality for exhibitors and visitors, every aspect reflected meticulous attention to detail.
Beyond being a lifestyle exhibition, the event also marked a significant milestone with three major announcements that underline Souq e Deccan’s expanding vision.
The launch of AURAE ATELIER, an event management company, was unveiled with the promise of delivering premium and exclusive event services across Hyderabad. With a focus on curated experiences and refined execution, the company aims to cater to diverse social and corporate gatherings.
In a socially driven initiative, the Souq e Deccan Trust was also introduced. The trust has been established with the objective of uplifting communities by generating meaningful employment opportunities and supporting impactful social causes. Organisers stated that the trust will work towards creating tangible, positive change through purposeful initiatives.
Adding an international dimension to its journey, the organisers announced the second edition of Souq e Deccan, scheduled to be held in Qatar from March 12 to March 15, 2026. The global expansion signals the platform’s growing influence and ambition to connect businesses and communities beyond borders.
The ambience throughout the venue exuded sophistication and vibrancy. Visitors explored stalls adorned with premium collections, interacted with entrepreneurs and enjoyed an atmosphere that seamlessly combined commerce with celebration.The enthusiastic response reaffirmed Souq e Deccan’s emerging stature as a premier lifestyle exhibition platform in Hyderabad.
As the city continues to evolve as a hub for culture, commerce and creativity, the Grand Souq e Deccan Expo stands as yet another testament to Hyderabad’s dynamic and inclusive spirit.
