The Unique Identification Authority of India (UIDAI) has launched a Mascot Design Contest to find an official visual ambassador for Aadhaar. Open to all Indian citizens, the contest is hosted on the MyGov platform and runs until 31 October 2025.
The mascot will represent Aadhaar’s core values — trust, inclusivity, empowerment, and digital innovation — while making the platform’s communication more engaging and relatable. Participants can submit an original mascot design along with a name and a concept note explaining how it embodies Aadhaar’s mission.
The total prize pool is ₹1 lakh, with ₹50,000 for the first prize, ₹30,000 for the second, and ₹20,000 for the third, along with certificates of recognition. The winning mascot will serve as the official face of Aadhaar, appearing in public campaigns and communication initiatives nationwide.
